The Shortlist Scorecard
For Local Business Owners
ARE YOU ON
THE SHORTLIST?
Most consumers look at three businesses or fewer before they decide. The Shortlist Scorecard is a free one-page checklist that shows where your business stands, in about three minutes.
BEFORE THEY CONTACT YOU, MOST HAVE ALREADY DECIDED.
of consumers looked at three or fewer businesses before deciding.
Source: BrightLocal consumer search study, 2026of consumers read reviews for local businesses.
Source: BrightLocal, Local Consumer Review Survey 2026now use AI tools like ChatGPT and Gemini to find local businesses, up from 6% a year earlier.
Source: BrightLocal, Local Consumer Review Survey 2026YOU DON'T NEED TO BE #1. YOU NEED TO MAKE THE SHORTLIST.
HOW TO BE F.O.U.N.D.
FRESH
Recent reviews, current photos, accurate hours.
OWNED
Every profile claimed, every detail matching.
UNPROMPTED PRAISE
Reviews and word of mouth. What others say about you.
NOTICED BY MACHINES
AI summarizes your reputation across every source.
DIALOGUE
Respond, answer questions, show signs of life.
THE SHORTLIST SCORECARD CHECKS YOUR BUSINESS AGAINST EACH ONE.
SCORE YOUR BUSINESS IN ABOUT THREE MINUTES.
QUICK CHECKS
Two simple yes-or-no checks for each part of F.O.U.N.D.
YOUR SCORE
Add it up to see where your business stands today.
WHERE TO START
A short list of what to fix first if you scored low.
It's free, and it fits on one page.
GET MY FREE SCORECARDWHAT OUR CLIENTS SAY
A few words from business owners who've trusted us to run their marketing.
"We know we can pick up the phone and call Gavin and his team. They understand our business, bring ideas we wouldn't have thought of, and follow through on the details. Having someone we trust handle our marketing gives us more time to focus on our customers."
Amy McElrathMP Specialty Insurance"Gavin and his team help us reach more families who need our care without losing the personal touch that makes DayBreak who we are. They understand that every new inquiry is a family looking for someone they can trust. That's the kind of partner we want helping us grow."
Coker DayDaybreak Adult Care ServicesFIND OUT IF YOU'RE ON THE SHORTLIST.
Get The Shortlist Scorecard, a free one-page checklist you can use on your business right away. We'll send it your way, and a Brand Expert can help you make sense of your score if you'd like.